Hottie Katie Price is infatuated with media mogul Simon Cowell, sources say. The X-Factor creator is apparently helping the bombshell correct her image in media after her divorce with singer Peter Andre. He even invited her to star-studded 50th birthday party recently.

And Katie is apparently 'so infatuated' with him that it has even led to rows with her present boyfriend/cagefighter Alex Reid.

"Jordan sees Simon as her dream man. He is the most powerful man in the entertainment industry and his party was billed as the biggest showbiz event of the year," the News of the World quoted a source as saying.

"Jordan sees him as the perfect catch - powerful and sexy , a bloke who she can rely on and trust. She knows that Simon is so respected that he could never make a fool out of her.

"Both her husband Peter Andre and her boyfriend Alex have done things which have caused her embarrassment and made her look a fool.”

"She knows if she was with Simon, her career would be back on track instantly. She would have the credibility she has lost in recent months. She doesn't just want him for that reason, though. The more she has got to know Simon, the sexier she thinks he is," the source added.

Meanwhile, Simon also seems to be fond of her. He recently said: "She's fun. I like her. Give the girl a chance. We all make mistakes."