His broad forehead, grey hair, salt-n-pepper moustache and the obvious slouch make Shahrukh Khan almost unrecognizable in a latest ad for Dish TV.

Dressed in an embroidered green kurta and carrying a cane, the 44-year-old superstar transforms into a 75-year-old grandpa romancing his sweetheart (Tanvi Azmi) behind closed doors in the ad conceptualized by adman and lyricist Prasoon Joshi and directed by Anurag Basu.

Considering the fact that SRK has never undergone such a makeover for the said brand’s ads in the past, some might argue that the superstar is going the Aamir Khan way who has donned many different looks from an aged Sikh to ventriloquist for a rival brand.

But Prasoon Joshi would dismiss it as a coincidence. The adman goes on to say that he wasn’t sure if SRK would agree to play an old man in the ad. So he and his team first created the photoshopped images of old SRK and showed them to the star. When SRK saw the pics, he was game for the ad.

Moreover, when wife Gauri Khan and kids (Aryan and Suhana) saw their dad made up as a 75-year-old dada ji, they too gave their thumbs-up.

“I love doing the role of an old man and that too in a very romantic manner,” Shah Rukh said about the ad.